In all cases, coaching is a long-term investment for both individuals and companies.

At a personal level coaching can help:

- To clarify a situation
- To step back, to put into context and to have an global vision
- To remain in contact with reality
- To improve time and priorities management
- To identify the causes of a failure and to move forward
- To take a decision, to make a choice
- To identify one's talents
- To overcome one's mental blocks
- To manage a transition
- To adapt oneself to a new environment
- To think about ones life or career orientation
- To accept new responsibilities
- To rediscover pleasure in work
- To set up a planned professional project

By using coaching, a company considers its staff as a true added value and invests in human potential by offering personalized accompaniments. There are numerous benefits of this approach:

- To develop high potential co-workers' loyalty
- To develop potentials
- To favor the emergence of talents
- To develop autonomy
- To improve performance
- To develop adaptability
- To manage a new situation
- To have new responsibilities accepted
- To clarify a situation
- To improve relations with co-workers
- To develop leadership
- To improve team management
- To establish a follow-up for a high stake project
- To give a sense to one’s actions within the company

All these benefits, both at a personal and professional level, show that coaching can equally be recommended to self-employed persons - who are often isolated - and to individuals with a start-up project.